Leading creative across experiential, brand experience and integrated work for brands including Samsung, IKEA, Aperol, Uber, Dove, Glenfiddich, Nescafe and Telstra. The common thread: turning abstract objectives into experiences that do something measurable in the real world.
Something shifted in the last two years. I started building proprietary AI systems on top of the creative work. Not as a side project. As the work itself.
That is what I do now. Senior creative direction and proprietary AI systems. Brief only, system only, or both. Whatever the problem needs.
Recognised at Cannes Lions, Spikes Asia, New York Festivals and the Effies. Australian Effies judge. Multiple Experiential Agency of the Year titles with the teams I helped lead.
If any of this resonates, let's talk.
I had the pleasure of partnering with Mardo on a number of award-winning projects, and I can't speak highly enough of him. His dedication and deep understanding makes him invaluable. He brings positive energy to meetings, even under pressure, and goes above and beyond to support his team. In short, he is an outstanding leader and a pleasure to work with. Any team would be lucky to have him.
