The challenge was to launch the new Dyson v6 and announce their Airbnb partnership with a highly talkable ‘unique stay’.
The answer lay in designing and building a secret unlisted Airbnb house - an epic geodesic dome, placed high on the roof of a Melbourne skyscraper – the clues to which were released over 15 consecutive days on the Dyson Facebook page. Users dropped pins on an interactive map to guess the location. The first person to drop a pin on the correct location, won the competition.
During the 2 weeks the campaign was live, it generated over 4.5 million impressions and attracted over 50,000 site visitors resulting in more than 65,000 individual pins dropped.