SPIKES ASIA – BRONZE + SILVER WINNER.
WHERE DARKNESS, FASHION, AND TECH MEET. A FASHION RUNWAY CAPTURED BY THE SAMSUNG GALAXY S22 SERIES AND BROUGHT TO LIFE USING NIGHTOGRAPHY #GALAXYS22SERIES.
TO LAUNCH SAMSUNG'S LATEST DEVICE, WE EMPHASIZED ITS INCREDIBLE LOW-LIGHT CAPABILITIES AT THE MELBOURNE FASHION FESTIVAL AMONG THE GEN Z FEMALE APPLE FANS BY ALLOWING THEM TO SEE THE LATEST CAPSULE COLLECTIONS FROM A SUITE OF HIGH-END DESIGNERS...IN THE DARK.
INFLUENCERS, CELEBS, AND VISITORS SHARED THE CONTENT AT 133% OVER TARGET, AND THE CAMPAIGN RESULTED IN 79% CONSIDERATION.