Uber Eats / House of Eats
Tickets sold out in under a minute. The waitlist hit 700 before the week was out.Built as a live experience, content engine and product launch for Uber Eats Dine Out.
Uber Eats had a new product and a credibility gap. Dine Out needed to prove the platform belonged in the same conversation as the restaurants people actually love. You cannot do that with a campaign. You do it by putting Catalina, Mary's and Danielle Alvarez under one roof and selling it out before the doors open.
House of Eats. A two-storey Sydney art gallery transformed into a fully operational restaurant for three days. Five kitchens. A five-course degustation at the centre. Caviar-topped fried chicken. Uber Eats running through every detail from the facade to the rooftop without ever getting in the way of the food.
- Brought together Catalina, Fabbrica, Mary's, Harry's Bondi and P&V Wines in a single space that felt like a genuine dining destination, not a brand activation
- Pre-shoot content built before launch gave media exactly what they needed to drive reach before a single guest arrived
- Separate sessions for media, influencers and consumers generated editorial, paid and organic content across every channel simultaneously