$17M+ raised | 450K+ beanies sold |
$4.5M+ Earned Media
We went all out, to get everyone all in, for the fight against Motor Neurone Disease. A fully integrated campaign that saw our fundraising beanies everywhere. Every head was an opportunity. And every person that bought one became a micro influencer for our cause.
Human billboards filled stadiums, newsfeeds and even Fashion Week. We leveraged people power to raise money to Fight MND. And we put up the best fight yet.