‘A MASTERCLASS IN EFFECTIVENESS’
- PATRICIA ROUTLEDGE, IKEA AUSTRALIA
It only take 15 minutes to reset your mind; an insight unearthed by IKEA in their global study of ‘life at home’. So, to promote how seriously IKEA develop their products with your welfare in mind, we designed a range of products that take the same amount of time to build. Complete with instructional podcasts on Spotify of the same length, each promoted by a mindful celebrity.
Oh, and a dog.