Cannes Lions Silver + 2 x Bronze
Samsung / SlideLiner
A TV spot that stayed pitchside for 90 minutes.Built as a live experience, content engine and sponsorship platform.
The problem
Launch a premium priced curved UHD TV and give people a reason to feel why it was different in a crowded category.
The idea
SlideLiner, a four seat couch on a custom track that followed the play on the sideline and turned live football into a demo for the curved, immersive viewing experience.
How it worked
- Installed the SlideLiner track on the sideline so the couch literally followed the action for the full match and stayed in broadcast frame
- Captured the experience from multiple angles and turned it into a library of content that was seeded across stadium screens, broadcast integrations, social video and PR so the story travelled well beyond the seats
- Used the footage and imagery as a platform for promotions, social content and retail, so SlideLiner lived on across Samsung sponsorships and in store
Results
+101.8 million dollars in earned media
+8.6 million dollars in sales during the campaign period
+7.5 percent growth in UHD TV market share
+Silver and two Bronze Lions at Cannes Lions
+The platform was later shipped to the UK and reused as the Samsung Slider at Twickenham for major rugby activations