SurfStitch was losing relevancy as the massive growth of online fashion hubs like ASOS and The Iconic stealed the limelight. To set them apart, we created a unique tonal and visual language under the campaign 'Let There Be Summer', and produced a series of interactive, shoppable online videos around specific collections curated by SurfStitch. The videos were supported by a TVC and a suite of digital creative, which brought Let There Be Summer to life and spread awareness of SurfStitch's diverse range.
The featured items sold out within the first three days and they had a triple digit sales increase during the campaign period. In over 10 years of trading, it is SurfStitch's most successful campaign.