Triple digit sales increase · Most successful campaign in SurfStitch's history
Surfstitch / Let There Be Summer
Interactive summer films that sold out SurfStitch's hero styles in three days.Built as a shoppable content platform, not just another seasonal campaign.
The problem
Give SurfStitch a distinctive summer story and drive sales in a market crowded with international online fashion hubs.
The idea
Let There Be Summer, a new tonal and visual language brought to life through interactive, shoppable online films built around collections curated by SurfStitch.
How it worked
- Created a series of interactive videos where viewers could tap to shop looks directly from the film
- Supported the films with a TVC and a suite of digital creative that all shared the same Let There Be Summer look and feel
- Pushed hero items and outfits across owned and paid channels
Results
+Featured products sold out within the first three days
+Triple digit sales increase during the campaign period
+The most successful campaign in SurfStitch's 10 year history