V Energy / Adnotes
A Chrome extension that hijacked banner ads and turned them into study notes.Built as a tool students actually wanted, not a campaign they definitely didn't.
The problem
Reach students during exam season in a way that helps them pass, when they would rather scroll memes than look at another textbook page.
The idea
V Adnotes, a browser extension that lets students swap every online ad they see for their own colour coded study notes, so procrastination time becomes revision time.
How it worked
- Students installed the V Adnotes Chrome extension, chose a subject and uploaded their notes
- The extension replaced standard display ads with those notes, using colour coding to help recall
- Turned wasted media space into a personal cheat sheet, putting V Energy on the side of getting through exams
Results
+Reframed V Energy's improves you a bit platform as something genuinely useful at exam time
+Turned passive ad impressions into active study moments students opted into