780M+ media impressions · $45M earned media
eBay / VR Department Store
A VR department store that put 12,000 Myer products inside a headset and reached 780 million people.Built to put eBay and Myer at the forefront of retail innovation.
The problem
Remind Australians that eBay and Myer are at the forefront of retail innovation, not just an old auction platform and a bricks and mortar retailer.
The idea
The eBay VR Department Store, the world's first virtual reality department store, where shoppers used shopticals and eBay Sight Search to browse, learn about and add thousands of Myer products to their cart using only their eyes.
How it worked
- Designed and built a VR department store connected directly to eBay's API, so more than 12,000 Myer products, prices and stock levels updated in real time
- Distributed tens of thousands of shopticals, custom VR viewers, and a free app so people could shop the store from home
- Launched the experience through PR, social, broadcast and live demos
Results
+780 million plus media impressions
+45 million dollars in earned media
+Tens of millions in subsequent retailer partnership deals
+Multiple innovation and effectiveness awards, and a global reference point for VR retail