Back in 1963, family-owned Glenfiddich were the first single malt whisky. 52 years later they're recreating that same whisky, Glenfiddich Original. The task was to launch it in Australia.
To do so we created The Extended Family: three content pieces heroing families with similar values and originality, unveiled to media at an intimate sit down dinner for 30 selected guests at the pub owned by one of the families.